Arby’s has named Rita Patel Brand its chief marketing officer (CMO).
In her new role, Patel will oversee Arby’s brand strategy, menu and culinary innovation, as well as advertising and integrated marketing communications.
Rita Patel / Photo courtesy of Arby's
Patel joined Inspire Brands, the parent company of Arby’s, in 2020 as CMO for Buffalo Wild Wings. Under her leadership, Buffalo Wild Wings strengthened its marketing organization, according to a statement, as well as launched new menu items, including Boneless Bar Pizza, Bird Dawgs and Saucy Chicken.
Prior to joining Inspire Brands, Patel worked as vice president of brand management at Target. Patel has also held roles at Beam Suntory, MillerCoors and Wrigley.
“Rita has been a key driver of brand marketing and innovation strategy, and I’m thrilled to formally welcome her into this new role at Arby’s,” said Jim Taylor, Arby’s brand president, in a statement. “This move is a great example of how Inspire is cultivating top talent and supporting them in their career journey.”
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.