Photograph: Shutterstock
What’s in a name? Far too much, according to the handful of restaurant operations that made name shortening a sleeper trend of 2019. They decided that specificity was a detriment as they endeavored to broaden their appeal beyond a single menu item or trademark.
Here’s a sampling of names that changed during the year.
Dunkin’ Donuts >>> Dunkin’
Jamba Juice >>> Jamba
Dig Inn >>> Dig
Pincho Grill >>> Pincho
Famous Dave’s of America >>> BBQ Holdings
Walk-On’s Bistreaux & Bar >>> Walk-On’s Sports Bistreaux
Click here to see more of the top restaurant trends from 2019.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.