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McDonald’s slide continues with 2.2% comp decline

In McDonald’s last monthly comp-sales report before going dark, the limping giant reported a 2.2-percent decline in same-store sales for domestic units in May.

The franchisor said the decrease was the result of declining traffic, which it attributed to heightened competition. Joe Buckley, the restaurant analyst for Bank of America Merrill Lynch, pegged the traffic falloff at 6 percent and characterized McDonald’s loss of market share for the month as “significant.”

McDonald’s featured premium-priced sandwiches during May, including third-of-a-pound Angus burgers and a new “artisan” chicken sandwich.

The company’s management has said it will discontinue airing monthly sales results after posting the May figures. The corporation is being restructured, and a number of initiatives are being tried to revive sales and traffic in the United States.
 

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