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Monopoly Returns to McDonald’s 9/23

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion Sweepstakes, consumers are urged to Like McDonald’s on Facebook or follow it on Twitter because a special free Code will be given via those channels. Go from social media to PlayatMcD.com for a chance to win $10,000.

With full-tilt Monopoly, consumers can win $1,000,000 (payable as $50,000 per year over 20 years) or one of several new prizes, including a Dream Trip through Delta Vacations, a Beaches Resorts vacation, a Cessna Private Jet Trip (destination to be determined) and $2,500 with a smartphone equipped with Mobile Wallet. The Free Parking game piece could be worth $100,000.

There may never have been more pressure to succeed than this version of Monopoly carries. A year ago, U.S. same-store sales were up +0.7% thanks to Monopoly as well as the Mighty Wings launch. Since then the largest restaurant chain in the world has had difficulty posting positive quarterly reports for U.S. sales. For August, U.S. comp sales were -3.7%, the worst decline in more than a decade. McDonald’s would gladly take a 0.7% gain for September and/or October.

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