McDonald’s adds to all-day breakfast

mcdonalds mcgriddle

McDonald’s will debut changes to all-day breakfast in September, beefing up its sandwich lineup by adding McGriddles and expanding individual units’ offerings to eliminate regional differences.

The national all-day breakfast menu will include two Egg McMuffin varieties, three biscuit sandwiches and three types of McGriddles, according to McDonald’s.

The switch to a larger menu could present a challenge for U.S. operators, most of whom—due to competition for equipment space from lunch and dinner fare—currently offer either biscuit sandwiches or McMuffins all day, depending on their location.

The chain began testing the addition of all-day McGriddles in February after customers decried the item’s absence, a change it later brought to around 1,000 units in the Southern U.S. At the time, McDonald’s remained mum about the possibility of adding the offering all day nationwide.

The chain’s U.S. comps rose 5.4% year over year during the most recent quarter, a gain it attributes in part to its all-day breakfast sales.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Leadership

Restaurants bring the industry's concerns to Congress

Nearly 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Trending

More from our partners