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No, not that kind of menu labeling

We’re talking carbon footprints here. Max Hamburgers, the oldest and most popular burger chain in Sweden, has carbon labeled its menu to provide a clear understanding of how different options impact the earth. Since posting the emissions counts, sales of “climate-friendly” items like chicken have risen 20 percent.

And Otarian, a Perth, Australia-based QSR chain with two locations in New York City, has invested thousands of dollars to research “carbon comparisons” for its veggie-focused menu items, issuing customers the Karma Carbon credit card to keep track of savings vs. meat equivalents. This twist on the loyalty program allows patrons to purchase rewards from the menu. The underlying message, says Varun Khanna, creator of the program: “If we each try to play our role, no matter how small, we can make a positive impact on the planet.

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