WASHINGTON, D.C. (July 2, 2012) – In an effort to build cohesiveness in its brand structure and unify its programs, services and products, the National Restaurant Association (NRA) has unveiled a new branding initiative and logo. Part of a multi-year strategic plan to strengthen the association’s connection and messaging to key constituents, the new look is “designed to reflect the richness and diversity of the $632 billion restaurant industry and its nearly 13 million employees.”
“Creating this new visual identity has been a wonderful experience, as we have taken the many beloved aspects of the industry and translated them into imagery,” said Dawn Sweeney, president and ceo of the National Restaurant Association. “We also incorporated our organization’s history into the new brand, bringing in elements from our logo from the 1920s, as well as elements from our well-established ProStart and ServSafe brands.”
Learn more about the NRA’s branding initiative and see the new logo at www.restaurant.org/brand.