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Newcomers to the retro luncheonette

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The chain has added a fast casual and deli of sorts.

Operators are bringing their trailers indoors.

Some of the more senior members of the team smile at the junior staff who are excited to uncover an interesting trend in “eatertainment” or the latest single-ingredient concept. We try not to be condescending when we suggest they do some research by looking at past issues of Restaurant Business or old Technomic top chain reports before calling it the next big thing.

The company’s shareholders are investing $25 million into the brand as it plans to start offering $4.99 Footlong subs.