Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 35
Marketing

Subway is making a big change to its loyalty program

The company is shifting to a tiered loyalty program, called Subway MVP Rewards, based on level of spending.

Financing

Dave & Buster's looks for revenue growth as its sales slow

The food-and-games chain hopes an improved menu, higher game prices and remodels will generate long-term revenue. But its same-store sales have been slowing in recent quarters.

The Bottom Line: A big coupon drop by Subway gives customers some huge value. That’s a potential problem at a brand with profitability challenges.

The location in Austin, Tex., is cashless and seatless and without a traditional drive-thru. Customers order via mobile app or kiosk.

CKE Restaurant Holdings named former Cracker Barrel executive Jennifer Tate CMO, while it named ex-Yum Brands executive Mike Lenihan CFO.

The chicken sandwich chain is adding “Mobile Thru” lanes to its drive-thrus in 300 locations amid a growing number of efforts to bolster its digital business.

A Deeper Dive: The longtime development executive joins the podcast to talk about his plans to grow the small chain out of Ohio he acquired two years ago.

Starbucks, Crumbl Cookies and Jersey Mike’s were among the most prolific expanders in 2022, when growth was on the menu at a lot of brands.

The chain said that its Sweet ‘n Spicy Wings have become its best new product introduction since the chain’s chicken sandwich.

Traffic has surged this year following the introduction of the coffee giant's fall lineup last month, according to the data firm Placer.ai. And one of the biggest reasons is the day of the week the lineup was launched.

The Bottom Line: Franchisee valuations are “plummeting,” according to the head of the chain’s independent franchisee association. The company has not been able to get many new franchisees into the system. But the market is just different now.

The Bottom Line: Ike’s Love & Sandwiches has grown to 100 locations. And a surprisingly big part of its growth strategy involves closed Subway restaurants.

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