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Chipotle Mexican Grill

Financing

Despite their complaints, customers keep flocking to Chipotle

 By Jonathan Maze on Apr. 25, 2024

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Emerging Brands

Chipotle officially kills Farmesa as potential second concept

 By Lisa Jennings on Apr. 25, 2024

Farmesa's healthful bowl menu was tested but CEO Brian Niccol said the company is focused on growing Chipotle into an iconic brand.

Operations

Chipotle's first international franchised location officially opens in Kuwait

By Lisa Jennings on Apr. 22, 2024

Franchisee Alshaya Group plans to open four Chipotle units in the Middle East this year.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

By Jonathan Maze on Apr. 19, 2024

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Marketing

How Chipotle is helping gamers get more Eddy Gordo on Tekken 8

By Lisa Jennings on Apr. 08, 2024

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

Financing

Chipotle announces a 50-for-1 stock split

By Jonathan Maze on Mar. 19, 2024

The fast-casual Mexican restaurant chain is also giving general managers and longtime employees a one-time equity grant. The stock split, the company's first in its history, will take place in June.

Food

Chipotle brings back Chicken al Pastor, answering pleas from fans

By Patricia Cobe on Mar. 11, 2024

The protein generated more requests on social media than any other LTO since its removal from the menu last August.

Operations

Chipotle doubles down on Cultivate Next

By Lisa Jennings on Feb. 28, 2024

To celebrate the venture fund's two-year anniversary, the fast-casual chain commits another $50 million to bring the investment pool to $100 million.

Operations

How Chipotle will reach a $4 million AUV

By Lisa Jennings on Feb. 07, 2024

It was a strong 2023 for the brand, but how will Chipotle increase average unit sales by another $1 million as it pushes toward 7,000 locations? CEO Brian Niccol says it's all about execution.

Operations

Chipotle's efforts to protect its value proposition pay off

By Lisa Jennings on Feb. 06, 2024

Healthy transaction gains for both the fourth quarter and the year indicate that guests feel they are getting their money's worth, said CEO Brian Niccol.

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