Dutch Bros. Coffee

By Jonathan Maze on Jan. 20, 2022

A quarter of the chain’s sales come from its "Blue Rebel" energy drinks and it does just as much business in the afternoon as it does in the morning. Its competition goes well beyond Dunkin' and Starbucks.

Financing

How Dutch Bros has avoided some of the industry’s labor problems

By Jonathan Maze on Jan. 12, 2022

The coffee chain, which enjoyed strong sales at the end of 2021, says it had less downtime last quarter. And the popularity of its loyalty program has taken off.

Financing

Dutch Bros sales improve despite 'headwinds,' thanks to loyalty

By Jonathan Maze on Nov. 11, 2021

The company’s new rewards app has already proven popular among customers and it is looking for new capabilities to improve it further.

Premium

Workforce

Want to keep employees? Give them a restaurant

By Peter Romeo on Nov. 04, 2021

A small but growing number of operators are striving to make themselves a better place to work by offering a pathway to 100% ownership.

Financing

Amid market chaos, Dutch Bros stock takes off

By Jonathan Maze on Sep. 21, 2021

The newly public coffee chain’s shares soared 19% even as stocks tumbled Monday amid growth concerns.

Financing

Dutch Bros raises $484M in its IPO

By Jonathan Maze on Sep. 15, 2021

The coffee chain’s shares priced at $23, well above its expected range and soared nearly 70% in its debut Wednesday.

Premium

Financing

Why Dutch Bros believes going public makes it a better company

By Jonathan Maze on Sep. 15, 2021

Wall Street gave the drive-thru coffee chain an enthusiastic reception on Wednesday. Company executives believe that will help them even more, says RB’s The Bottom Line.

Premium

Financing

Upcoming IPOs highlight new industry ideas

By Jonathan Maze on Sep. 08, 2021

Dutch Bros’ drive-thru coffee and First Watch’s “daytime dining” have upended their sectors and won over fans as investors looked in other directions, says RB’s The Bottom Line.

Financing