Firehouse Subs

As expected, fast casual is still growing faster than other segments, though Technomic recently suggested its growth may be slowed in the coming years.

As more fast-casual concepts see the volume benefits of a drive-thru, finding the right locations may get trickier.

Customers want brands to connect with them personally, both inside the four walls of a restaurant and out. The challenge now is how to figure out the ‘where’ and ‘how’ that creates an impact.