2017 Top 500: Varied Menu
Overall, the varied menu category is flat, up .3% in sales to $23.9 billion and .5% in units to 7,792.
Marketing
The 10 most tempting LTOs in February
Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.