Panera Bread

Mendocino Farms launched a social catering program using cocktail-size versions of its “edgy” twists on classic sandwiches, priced at $35 for 15.

While the bakery café menu category saw its total sales increase by 4% to $7.3 billion and units by 1% to 3,499, performance among the individual brands varied widely.

The week runneth over with ideas. And no pink donkeys this time. Swipe cards in McDonald’s, cuss jars in a Baltimore tavern and QR codes everywhere. Restaurants had their idea machines on all week.