Papa John's

Marketing

Shaquille O’Neal posts up for Papa John’s

The newly minted company director will start appearing in national TV ads for the pizza chain Thursday in which he surprises customers by making deliveries.

Leadership

John Schnatter endorses the new Papa John’s CEO

The company’s founder, who has exited all of his roles and is selling stock, again said that the chain needed to replace its leadership.

His promotion from CMO was announced almost simultaneously with the appointment of his predecessor as CEO of Papa John’s.

The former Arby’s executive will take over for Steve Ritchie as the company opts to overhaul its executive post.

The chain’s founder and former CEO sold 250,000 more shares last week as he continues unwinding his holdings.

The company named Jim Norberg its chief restaurant operations officer.

The company will provide royalty relief to operators and add to the chain’s ad fund in a bid to improve the brand’s recovery.

RB’s The Bottom Line looks at what it took Papa John’s to land NBA great Shaquille O’Neal as a director and spokesman.

The company has generated excitement with the Starboard investment and addition of Shaquille O’Neal, but sales growth remains key to its comeback.

The pizza chain’s founder has hired advisers to explore a sale of all or some of his shares.

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