Starbucks

Marketing

6 memorable restaurant ‘screw you’ moves

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Workforce

This week’s 5 head-spinning moments: Chew on this

Larger world events turned restaurateurs' heads this week. Here are the reactions that spun observers' noggins.

The company is co-branding a card with Chase that ties into its rewards program.

Admittedly, Denver has taken it’s time finding solid footing within the culinary community. Yet this vibrant metropolis has managed to attract more than a handful of good chefs and restaurateurs.

Diversified protects whistleblowers. Zagats collects some bad names. Hooters goes after fantasy football fans. And we ask, what exactly is going on in Hartford, Connecticut?

The big trend in soft drinks is do it-yourself—an offshoot of prolific mixology programs. With a spritz of seltzer, housemade infusions and syrups do double duty in sodas as well as cocktails, commanding a markup. Even Starbucks is testing artisan sodas as the coffee giant tries to diversify its beverage offerings.

Unfounded assertions of a financial connection draw assurances that the chain funds neither the state or its army.

In each instance, suggests a reporter for The Street, it was mispricing a new product.

A routine reporting assignment turned into an extraordinary discussion of what the chef saw as the future of the industry—and his life in it.

The coffee chain is providing a combination of healthful and indulgent new choices in its ever-growing food line.

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