Edit

Taco Bell's dream of beer milkshakes will have to wait

Taco Bell’s (YUM) soon-to-open upscale spinoff restaurant—the name is a mouthful: U.S. Taco Co. & Urban Taproom—isn’t going actually to have a taproom, at least not at the first location in Huntington Beach, Calif. And that means the world will have to wait for a fast-food chain to embark on the bold experiment of popularizing the beer milkshake, an anticipated item on the menu.

Due to a snag securing a liquor license in a city already evaluating stricter alcohol rules, the Taco Bell’s take on a fast-casual restaurant will instead serve soft drinks, such as glass-bottle Mexican Pepsi and Olde Brooklyn soda, for its July opening. “We literally sat down and tasted 100-something sodas last week,” said Taco Bell’s senior brand manager, Jeff Jenkins, who has been leading the project.

Read the Full Article

Trending

More from our partners

Code for Asynchronous jQuery Munchkin Tracking Code