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Taco John’s kicks off Summer of Tacos promo

The Taco John’s quick-service Mexican chain launched a new four-month, five-part promotion yesterday that replaces the usual reliance on limited-time offers.

Called the Summer of Tacos, the effort weaves together five themes, some focused on products, like street tacos or summertime drinks; others, on special occasions, like Cinco De Mayo; and still others on services, like takeout.  Several of the components overlap.

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