Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. MultimediaExclusive ContentFinancing Despite their complaints, customers keep flocking to ChipotleThe Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges. Operations Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family diningReality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles. Financing The Tijuana Flats bankruptcy highlights the dangers of menu miscuesThe Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea. |
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