McDonald's has a new CEO on the job starting today, and he has his work cut out for him.
Steve Easterbrook, formerly head of McDonald’s U.K. and Europe, takes the helm of the world's biggest burger chain amid sagging sales and intense competition from the growing category of fast-casual restaurants.
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Here are challenges Easterbrook, an accountant by training, will face:
- Carrying the burger bullhorn
- Choices, choices
- Where's the meat?
- Super-sizing worker pay?
- Franchisees not just small fries