The week in ideas, February 15, 2013

And on the seventh day, Taco Bell created Cool Ranch Doritos Locos Tacos. A robot restaurant. A way to get kids to behave in your restaurant. And the bang for the low-cal buck.

Idea #1: The inevitable idea of the year. Taco Bell’s Cool Ranch Doritos Locos Taco slowly inches to total domination of our taste buds.

Idea #2: A robot restaurant. Leave it to the Japanese.

Idea #3: Doom your restaurant from the start. How? Let Lindsey Lohan be a partner in the new venture.

Idea #4: Reward good behavior. A Washington state restaurant rewarded some well-behaved kids with free ice cream.

Idea #5: Low-cal, high sales. A new study finds that a number of national chains saw larger-than-average sales gains from lower-calorie menu items.







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