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marketing

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

From IHOP to IHOb: Just how big was the chain’s name reveal?

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

The sandwich chain is getting on the gaming league bandwagon by sponsoring the League of Legends Championship Series.

The chain has already worked with four municipalities on its Paving for Pizza program.

The chain has already worked with four municipalities on its Paving for Pizza program.

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

In the ever-evolving world of restaurant marketing, execs struggle to leverage data—and keep their jobs.

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

From branded pool floaties to matzo ball soup subscriptions, here’s what restaurant marketers are unleashing now.

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