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marketing

Operations

Want to speed service? Start with your menu

 By Peter Romeo on Apr. 02, 2024

New research shows that guests spend an average of nine minutes plowing through a menu because the array is typically so extensive. But they also want comprehensive descriptions of dishes and prefer a conventional bill of fare over QR menus.

Food

Red Lobster's iconic Cheddar Bay Biscuits change shape

 By Patricia Cobe on Apr. 01, 2024

April Fool’s joke or permanent switch? The classic biscuits get elongated into breadsticks on Monday.

Food

A new generation of upgraded kids' menus plays to parents, but they're getting Gen Alpha to hit the 'like' button

By Patricia Cobe on Mar. 29, 2024

While many fast-food chains stick to old-school kids’ fare, there’s a recent surge among fast-casual and full-service restaurants to offer healthier, more grownup menus that appeal to the whole family.

Food

Panera decides its DNA is really soups, sandwiches and salads

By Peter Romeo on Mar. 28, 2024

The bakery-cafe chain is rolling out a new menu that plays up core menu lines rather than searching for a new breakthrough menu category.

Marketing

Beware the menu fools of April

By Heather Lalley on Mar. 27, 2024

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

Marketing

Remembering the best of restaurants' April Fool's Day pranks

By Peter Romeo on Mar. 26, 2024

Restaurant Rewind: Some ploys were crafty enough to make you drop your Micro Macs and Kale Shake. And about that offer to buy the Liberty Bell...

Marketing

6 major restaurant marketing flops

By Jonathan Maze on Mar. 26, 2024

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

Marketing

McDonald's is taking its Krispy Kreme partnership national

By Jonathan Maze on Mar. 26, 2024

The fast-food giant said it plans a phased rollout of Krispy Kreme doughnuts at its restaurants across the country by the end of 2026.

Marketing

Restaurants brighten menus with total solar eclipse specials

By Heather Lalley on Mar. 21, 2024

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

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