marketing

Better safe than sorry

By Bill Main on Apr. 11, 2002

Recent industry improvements in workplace safety have greatly reduced the number of on-the-job injuries and illnesses in recent years.

Put it in writing

By Bill Main on Nov. 20, 2002

Consider yourself lucky if a guest tells you about a problem they've had while dining with you. It means you have a chance to fix the problem and keep them as a customer.

Why pop-ups pay off

By Sara Rush Wirth on Apr. 04, 2014

Visiting chefs aren't the only ones benefiting from pop-ups; hosts reap the business benefits as well.

Friends you never knew you had

By Restaurant Business Staff on Jun. 01, 2003

Nobody lives in a vacuum, and certainly not a restaurateur.

Decoding Yum’s earnings report

By Peter Romeo on Jul. 21, 2014

Executives crowed about the franchisor’s second-quarter earnings. But a close examination could have you wondering why.

Cease and desist

By Bill Main on Feb. 09, 2004

Whether your company is a start-up or a well established business, it is important to establish and protect your company name, and in many cases, your brand names as well.

Marketing