Keep It Simple
Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...
Financing
Positive signs on the commodities front
There would seem no way possible 2012 could be as withering a year in commodity prices as 2011, and the New Year kicked off with positive news: Congress allowed its 30-year-old subsidies for corn-based ethanol to expire. Ethanol will still be produced, but commodity forecasters expect that in the long run, corn-based fuel production will take up less and less of the corn crop, meaning less competition and better prices for food uses.
Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.
The dining public is saving lots of room for dessert. According to the National Restaurant Association’s 2006 Tableservice Restaurant Trends report, 30 percent of fine-dining operators, 27 percent of casual dining places and 32 percent of family restaurants say their customers are ordering more dessert now than they did two years ago. And data from NPD/CREST reveals that 12 percent of consumers order dessert at restaurants. So what should you be purchasing to satisfy these sweet cravings?