Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.
Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today’s economy. There’s no expensive “waste circulation.” Promotions go only to prospects most likely to respond.
Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!
Keep It Simple
No matter how great your product or service is, if they don’t understand you, you lose. Keep your advertising simple. Not clever. Nothing to “figure out.” Your goal is to make it impossible for readers to not know what you’re selling after reading your headline. Once you do this, you’ll have the biggest possible audience reading your ad and you’ll hook those who would have otherwise simply sailed away.
Choose Frequency Over Size
Half-page ads pull approximately 70% of full-page ads… and quarter-page ads pull approximately 50% of full-page ads. Don’t expect better results by running 1 full-page ad a month, instead of running a quarter page ad 4 times a month. Smaller ads run more often get better results than big ads run less frequently.
Grab Attention with Prices
Feature a sale price in your ad and you’ll draw attention up to 20% more often, while also causing people to read your ad more thoroughly.
Build a Mailing List
Unless you have a customer list, you have no way to encourage customers to come back and spend more money. Immediately – today – begin collecting your customers’ names and addresses with a simple business card drawing. Offer prizes to encourage participation. Send offers at least once a month.
Need more great ideasto help boost the effectiveness of your neighborhood promotions?Click Here to sign-up for Jay’s Marketing Tip of the Month and to read all past marketing tips you may have missed!
Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!
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