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The chain said it was talking about business but may have given the impression it was insensitive to both sides in the controversy.

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Must-see TV is back, and operators have been seizing the moment with themed promotions.

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

See how operators are using the pint-sized images to get a read on consumers.

The original disappearing photo and video app is still hitting hard with teens and young adults.

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.