social media

social media Articles

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

See how operators are using the pint-sized images to get a read on consumers.

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Effective communication usually defuses conflict. But not necessarily in the current-day restaurant business.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

How are restaurants trying to sway consumers who are shorter on time than they are on dollars? Recent days provided head-turning examples and insights. Spoiler alert: Not all approaches are worth copying.

A loudspeaker isn’t the only way they’re getting brand messages across.