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Full-service operators move sweets beyond the after-dinner niche to capture sales.

Hot and cold beverages accounted for over $181 billion in sales last year.

Retro sweets and desserts at brunch are among those trending.

When it comes to restaurant brands, the sales leaders are not always consumers’ favorites for a variety of reasons. Chains best at parlaying customer satisfaction into sales are hard to beat.

Among all chains tracked, IHOP has the most craveable breakfast starches.

Health, shmealth—consumers want their fries, but not exactly in the same old way.

Click through to see the list of consumers’ most-craved restaurant tacos, from Mexican joints to burger chains.

The decline of full-service chains is palpable. Three of the major casual-dining players—TGI Fridays, Applebee’s and Chili’s—were all down more than 2% in sales.

Over 80% of the limited-service segment’s sales comes from QSRs. Fast casual remains the strongest grower, with sales up 8% and units up 8.7%.