virtual kitchen

Grubhub reveals more details about MasterChef Table virtual brand

By Joe Guszkowski on Jun. 02, 2022

The delivery-only concept developed with "MasterChef" contestants will offer gourmet American comfort food starting this week in 20 markets.

Technology

Wow Bao launches a loyalty program for its virtual brand

By Joe Guszkowski on May 19, 2022

The steamed bun concept says it’s the first virtual brand with its own rewards offering, called Bao Bucks.

Operations

Virtual brands become serious business at O’Charley’s

By Joe Guszkowski on May 12, 2022

Its delivery-only concepts are generating the sales equivalent of five restaurants, according to CEO Craig Barber.

Technology

Grubhub is launching a virtual brand

By Joe Guszkowski on Apr. 28, 2022

The delivery company says MasterChef Table will allow restaurants to easily add a delivery-only concept as their popularity grows.

Technology

Tech roundup: Virtual brands look to fill plant-based niche

By Joe Guszkowski on Apr. 18, 2022

They're moving quickly to grab space in the growing segment. Also, Toast now has a POS for fast-food places and PopChew launches a virtual brand tied to Snapchat.

Premium

Operations

How IHOP came up with its virtual brands

By Joe Guszkowski on Apr. 15, 2022

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Technology

Nextbite lays off 'less than 10%' of staff amid strategy change

By Joe Guszkowski on Apr. 07, 2022

The virtual brand company cited "rapidly evolving industry changes" for the layoffs, but did not go into detail.

Financing

A look at the quality and value of virtual kitchens

By Jonathan Maze on Apr. 06, 2022

A Deeper Dive: Restaurant Business editors use the podcast episode to discuss their taste test of various virtual brands, and whether they’d order from them again.

Premium

Marketing