A wholesaler of oversized burger patties is reversing the usual restaurant-to-retail route by launching a fast-casual chain based on a familiar grocery-store brand.
The Original Bubba burger Grill will feature the near mini-meatloaves that have garnered a following in supermarkets and club stores. Included will be two varieties of stuffed burgers, one with onion mixed into the ground beef, and another with jalapenos. Reduced-fat and turkey versions will also be offered.
Customers will be able to choose what type of burger, bun, cheese and condiments they’d like on their sandwich, according to Bubba burger, the parent company of both the retail brand and the new restaurant chain.
The prototype is being built in Jacksonville, Fla., with three more targeted for that market before a national expansion begins, the company said.