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Marketing

Dunkin’ customers lash out over new loyalty program

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

Starbucks and Delta will let their customers link loyalty accounts

The coffee giant is partnering with the airline in the most prominent example yet of a major restaurant chain expanding the scope of its loyalty beyond its locations.

The Pacific Northwest chain sticks to its mission of local sourcing to bring the seasonal LTO to menus.

The LTO ties into Halloween and promotes the chain’s Home of the Ghosts feature in the BK app.

The Bottom Line: The owner of Fatburger and Johnny Rockets is looking for deals after taking a break but finds the market to be a lot slower this year.

The fast-food chain is making a big push to expand outside of California and Texas and views non-traditional locations as fertile ground.

Data from Placer.ai shows the burger chain’s traffic is beating the broader restaurant industry and its fast-food competitors. Economic downturns are traditionally good for the company.

The 30-year industry veteran will oversee day-to-day operations at the Mexican chain.

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

The Bottom Line: The sandwich chain quietly eliminated its chicken breast from the menu. Operators weren’t exactly disappointed with the decision.

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