Quick Service

Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Financing

Fast-food breakfast makes a comeback

The Bottom Line: Taco Bell’s strategy shift in the morning comes as consumers have returned to the daypart. But there are a lot more options, too.

The Bottom Line: He was elevated to the CEO’s job when the last guy was fired. The chain’s strong performance has put him in a strong position despite some controversy.

Graciela Chadwick, who spent 13 years with the chicken sandwich chain, will oversee operations for the rapidly growing cookie concept.

Last week, Sonic Drive-In added Broccoli Cheddar Tots and Fried Cookie Dough Bites to the menu, expanding its popular lineup of craveable, bite-size snacks and sides. On Wednesday, Sonic’s Oklahoma Ci...

The chain’s Souped Up Weekends promotion throughout October gives customers a buck off the menu additions.

The Enchirito and Double Decker Taco will face off through in-app voting by Rewards members, with the winner returning to the menu at a later date.

Last year, Taco Bell began working with recycling company TerraCycle to develop a method for recycling used hot sauce packets. Now, the QSR chain is taking things one step further by allowing sauc...

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

The SEC and the U.S. Attorney in New Jersey announced civil and criminal charges against three men, charging them with inflating the share price of their company.

  • Page 45