Consumer Trends

Flavor trends go global in 2012

For the first time, the McCormick Flavor Forecast is taking a global view of trends in 2012. After a year of research conducted by an international group of chefs, sensory scientists, trend watchers and marketing experts, McCormick compiled a list of innovative and creative flavor combinations that are beginning to pop up around the world. Six relevant trends were identified, brought to life through 12 regional flavor combinations.

Honoring Roots—Chefs inspired by foundational flavors are finding a way to balance modern flair with cultural authenticity
Examples: Cumin with sofrito; authentic Hispanic foundational flavors
Korean pepper paste with sesame, Asian pear & garlic; BBQ with a global twist

Quest for the Ultimate—Flavor fanatics searching for the ultimate taste experience through quality ingredients, flavors and textures
Examples: Dill with mint, melon & cucumber; the ultimate refresher
Meyer lemon with lemon thyme, limoncello & lemon peel; the ultimate lemon

Veggies in Vogue—Fresh, seasonal veggies are dressed to impress with new cooking techniques and inventive bursts of flavor
Examples: Eggplant with honey & harissa; worldly veggie with sweet heat
Squash with red curry & pancetta; versatile veggie with a touch of Thai

Simplicity Shines—Clear, unpretentious flavors are an approachable celebration of the basics; a move away from complexity and flash
Examples: Ginger with coconut; warm spice joins tropical favorite
Vanilla with butter; pure essentials for real goodness

Flavorful Swaps—Balancing bold flavor with health is key to achieving wellness goals, without sacrificing enjoyment
Examples: Red tea with cinnamon & plum; better-for-you beverage meets fruit and spice
Grapefruit with red pepper; a new take on lemon pepper

No Boundaries—Blending inspirations and shedding the confines of traditional “rules” equals a renewed permission to have fun
Examples: Sweet soy with tamarind & black pepper; steak sauce with an Asian flair
Blueberry with cardamom & corn masa; from everyday to extraordinary


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