After expanding its test of mobile ordering earlier this year, Dunkin’ Donuts will on Monday roll out order-ahead capabilities nationwide via its new app, CNBC reports.
The service is limited to members of the chain’s rewards program, DD Perks, a factor that Dunkin' Brands CEO Nigel Travis said should help grow the program. Members will pay for mobile orders cashlessly, using a Dunkin’ Donuts card.
"I think [the app] is going to be a difference maker,” Travis told CNBC. “It's the biggest change in our delivery system.”
The chain has lagged its largest competitor when it comes to mobile ordering, as Starbucks completed the nationwide rollout of its order-ahead service in September.
Other QSRs have this week announced strides in mobile ordering and payment tech, as KFC rolled out mobile pay capabilities in U.S. stores and Chick-fil-A launched order-ahead chainwide through its new Chick-fil-A One app.
Dunkin’ Donuts underwent a small mobile-ordering test in the Portland, Maine, market late last year, later expanding the efforts to its hometown of Boston.
Read the full story via CNBC.
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