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How a chain’s reputation influences its performance

In RB's podcast, "A Deeper Dive," Technomic’s Robert Byrne talks about customer perception at chains such as Chipotle, Chick-fil-A and Starbucks.
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How has Chipotle Mexican Grill’s reputation with customers changed in recent years? Why is Chick-fil-A as successful as it is?

Robert byrne

For these and other questions, Executive Editor Jonathan Maze talks with Robert Byrne, senior manager of consumer insights for Restaurant Business sister company Technomic, on a special edition of the podcast "A Deeper Dive."

Byrne, using Technomic Consumer Brand Metrics data, discusses the impact of customer perception on a restaurant company’s success. And he talks about that perception and how it’s impacted a number of chains, including McDonald’s, Starbucks and others.

Please have a listen.

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