Senor Frog’s, the tourist-oriented Mexican casual-dining chain, has decided to sell its five branches in the United States and Puerto Rico.
Parent company Grupo Anderson’s tied the decision to the release of a study by a New York City consulting firm on the U.S. prospects for the brand, which is known to tourists as a place to party while on vacation. The study indicated that 30 to 40 more destinations in the U.S. would be feasible for the concept, and that awareness of the Mexico-based brand is high on this side of the border, according to Grupo.
It did not specify what in the report may have triggered a decision to sell.
Senor Frog’s currently operates in Miami, Las Vegas, Orlando, Fla., and Myrtle Beach, S.C. It also has an outpost in San Juan. The concept was founded in 1971.
Grupo Anderson’s operates about 21 restaurants in total, mostly in Mexico and the Caribbean. They operate under several names, including Carlos ‘n Charlie’s, Harry’s, El Squid Roe and Fred’s House.
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