Food

How Culver’s evolves its menu while staying true to a core of customer favorites

Director of Menu Development Quinn Adkins shares the sourcing and culinary strategies that drive Culver’s brand loyalty and growth.

Culver’s has grown from a Wisconsin chain of family-owned quick-service restaurants to an 800-unit brand with locations in 25 states. Director of Menu Development Quinn Adkins joined Culver’s in 2015, helping to drive that growth with slow but steady menu innovation.

Loyal customers come back again and again for core items such as Butter Burgers, cheese curds, frozen custard and chicken tenders, and these can never come off the menu. But Adkins thoughtfully incorporates contemporary culinary ideas, including a veggie burger made with real vegetables, entrees featuring sustainable seafood and on-trend frozen custard flavors.

Quinn Adkins

Quinn Adkins

Listen as Adkins talks about Culver’s longtime mission of partnering with Wisconsin farmers and how he brings culinary flair to a quick-service menu.

Find more episodes of this podcast on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

Meet the restaurant industry's new government adversary

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Financing

Why are so many restaurant chains filing for bankruptcy?

The Bottom Line: A combination of rising costs and weakening sales, and more expensive debt, has caused real problems for restaurant chains. But the industry is also really difficult.

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Trending

More from our partners