Food

Qdoba chef Katy Velazquez taps her travels in Mexico to innovate the menu—but will never touch the chain's signature queso

Velazquez uses her experience working with chef Rick Bayless to add authenticity to dishes, balancing that with a sense of fun.

This episode of Menu Feed is brought to you by Tock.
Tock

Katy Velazquez, executive chef at Qdoba Mexican Eats, claims that she got her Ph.D in regional Mexican cooking while working with chef Rick Bayless in his celebrated restaurants, on TV shows and throughout his travels in Mexico.

Those experiences influence her menu R&D for 735-unit Qdoba, but she balances that authenticity with a good dose of fast-casual fun.

Although Velazquez has innovated the menu with on-trend items such as birria tacos and breakfast burritos, there’s one item she can never change: the chain’s queso. It has a cult following, and every menu item has to go through one important test before it’s launched: Does it go well with the queso?

katy velazquez
Katy Velazquez

Listen as Velazquez talks about her exciting culinary journey, why beverages are now an important focus for menu innovation and where she plans to take Qdoba’s menu in the year ahead.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners