Can anything stop yogurt?
In three of the past four years—including this one—a yogurt concept has topped our annual ranking of the fastest growing small chains in America. In a way it’s not surprising. This new generation of yogurt shops touches many of-the-moment trends: healthy, snackable, customizable, open and colorful designs. On the other hand, it is amazing we haven’t reached peak yogurt yet.
But as always, The Future 50 captures a large swath of concepts on the rise. Compiled by our partners at Technomic, the list identifies the fastest growing concepts between $25 million and $50 million in annual sales, a point at which a concept has proven itself and is poised to enter a new level of national awareness. In our very first Future 50, the number one spot was held by a little hamburger concept called Five Guys Burgers and Fries.
So take note of these small concepts—yogurt or otherwise—on the rise. You’ll be hearing a lot more of them soon.