Future 50: Emerging Brands

Restaurant Business magazine's annual ranking of the fastest-growing small chains in America

Future 50: Emerging Brands

Lime Fresh Mexican Grill

Last year, after diversifying into a bunch of concepts, Ruby Tuesday decided to back away from all but one of the ventures.

Future 50: Emerging Brands

Stoney River Legendary Steaks

“Steak. Seafood. Sanctuary.” is what Stoney River promises at its polished casual steakhouses. Every Stoney River is “a little bit unique,” but all serve warm hush puppies with honey butter, tempura lobster tails and, of course, steak—“comfort food dressed up in a sports jacket”—for a wide range of diners.

Topping the 2010 list is Menchie’s Frozen Yogurt, which made double-digit unit growth look like chicken feed. The Encino, California-based upstart grew from just three company owned units in 2008 to 32 last year, a nearly four-digit gain.

In business for more than 50 years, this limited-service pizzeria is currently run by Straw Hat Cooperative Corporation, a group of independent restaurant operators who tout the concept as the “unfranchise franchise.”

Customers wake up and smell the coffee at Dunn's, where every unit roasts beans on site. This year, the 97-unit chain plans to open 15 to 20 more, says CEO Chris Eilers. Beverages run five to 10 cents more than the competition's, but the freshly roasted product "makes a difference in taste that customers are willing to pay for." While franchise inquiries are down slightly this year, same store comps are positive, Eilers says.

Since 1998, Montana Mike's has prospered in B and C niche markets by offering large portions of naturally aged steaks, hand cut in house, at moderate prices. Today they're seeking growth with a new 7,000-square-foot, ground-up construction modeled after a rustic mountain lodge. Owned by Tom Ford, Terry Harstad, Steve Schmidt and Doug Freiling, the restaurants are part of Stockade Companies, LLC, which also owns the Sirloin Stockade and Coyote Canyon chains.

Named after the donkeys that hauled coffee up and down the mountains of Kona, Hawaii, the Bad Ass Coffee Co. is infused with Hawaiian culture, from the “Aloha” uttered to customers to the tropical decor and, of course, the coffee beans themselves.

Its name is deceiving—Lemonade is much more than a place for consumers to quench their thirst.

Russo’s builds out two prototypes—full-size units in suburban malls and smaller express units in food courts and nontraditional spaces.

The juices and vegan desserts at this cold-pressed beverage concept have been a favorite of Los Angeles celebrities since its opening in 2010. Although the...

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