Honeybaked Ham taps a retail leader as new CEO

honeybaked ham exterior

The Honeybaked Ham chain of retail-restaurant hybrids has hired the former head of the Lane Bryant and The Limited clothing chains as its new CEO.

Linda Heasley succeeds Paul Roth, who has been serving as Honeybaked’s CEO on an interim basis.

She was previously CEO of Ascena Retail Group, with responsibility for more than 800 Lane Bryant, Catherine’s and Cacique stores, all serving to the plus-sized market. Earlier, she had served as CEO of The Limited.

“We have been pursuing Linda for months,” Roth said in a statement. “She is a well-respected and visionary CEO with a proven track record of developing strong teams and delivering results.”

The 400-store Honeybaked chain specializes in ready-to-eat and heat-and-eat hams, turkeys and sides.


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