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Papa Murphy's names Laura Szeliga CMO

The former ProFlowers executive will lead the pizza chain's marketing efforts.

Papa Murphy’s on Thursday named Laura Szeliga the chain’s new chief marketing officer.

Szeliga most recently worked with Provide Commerce as the senior vice president and general manager for its ProFlowers brand. She was directly accountable for the company’s e-commerce business, led new website improvement programs, product innovations and partnerships.

She will take over marketing for the Vancouver, Wash.-based Papa Murphy’s, which has struggled with weak same-store sales in the past two years. System sales at the chain declined an estimated 4.6% in 2017, according to Technomic'sTop 500 Chain Restaurant Advance Report.

“Laura’s extensive experience in spearheading proven marketing strategies for food and retail industry frontrunners demonstrates she is the right candidate to lead Papa Murphy’s marketing strategy into the future,” CEO Weldon Spangler said in a statement.

Szeliga had previously been the vice president and general manager for Provide Commerce’s Shari’s Berries brand. She has also held positions with Timex, Dean Foods and Kraft Foods.

She called Papa Murphy’s “a unique company that offers a unique, quality and one-of-a-kind product to its customers.”

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