Leadership

Shake Shack, Whataburger, Pincho add new execs in busy week for job changes

Executive Summary: Michael Kark becomes president of global licensing at Shake Shack and more restaurant leadership shifts.
Shake Shack
Shake Shack is among the restaurant brands making leadership changes this week. | Photo courtesy: Shake Shack

Michael Kark has been promoted to the role of president of global licensing at Shake Shack, effective. Feb. 22. He joined the fast-casual chain in 2012 and has played a critical role in growing licensed units from four to more than 225, overseeing a team both in the U.S. and at an Asian-Pacific office in Hong Kong.

KarkShack.jpg

Michael Kark, Shake Shack | All photos courtesy of the brands

In his expanded role, Kark will focus on scaling Shake Shack’s international infrastructure and building licensed partner relationships. Shake Shack now operates in more than 18 countries.

 

Whataburger

Scott Hudler, Whataburger

San Antonio-based quick-service chain Whataburger named Scott Hudler its new SVP and chief marketing officer. Hudler is a seasoned executive with 30 years’ experience in marketing, having worked with Popeyes, Mars, Dunkin’, Dick’s Sporting Goods and Torchy’s Tacos. Most recently he was the president and chief growth officer of the Dallas-based Cotton Patch Café. Whataburger operates more than 1,000 units in 15 states.

 

Pincho

Alonso Castañeda, Pincho

Alonso Castañeda is the new president of Pincho, a 13-unit fast casual that sells burgers and kebabs. Castañeda will retain his role as VP of brand development and strategy for Savory Fund, Pincho’s owner.

LorneFish.png

Lorne Fisher

Lorne Fisher, the founder and CEO of Fish Consulting, is also now CEO of 919 Marketing, a franchise marketing agency. Both are owned by private-equity firm Big Rock Brands.

Fisher will replace 919 founder and CEO David Chapman, who moves to a chairman role on March 1.

 

Big Flavor Brands, the food division of Starpoint Brands, has a bunch of new vice presidents. Starpoint is a family of brands within United Franchise Group.

TortilloBigFlavor.jpg

Peter Tortillo, Big Flavor Brands

Peter Tortillo has been named VP of training and support for Big Flavor Brands, which is the division for multiple fast-casual brands that include The Great Greek Mediterranean Grill, Graze Craze and Cannoli Kitchen Pizza. He was previously director of operations for Graze Craze.

rickcase_Cannoli.jpg

Rick Case, Cannoli Kitchen Pizza

Rick Case is VP of operations for Cannoli Kitchen Pizza, the newest franchise brand to join Big Flavor Brands.

ChuckMcAulayGreatGreek.jpg

Chuck McAulay, The Great Greek

Chuck McAulay is VP of marketing for The Great Greek, a promotion. He was previously the marketing director for the brand.

papillo_grazecraze.jpg

Ryan Papillo, Graze Craze

‌And Ryan Papillo is VP of operations for Graze Craze. He served previously as director of national accounts for the brand.

 

Tutta Bella

Alex Camara, Tutta Bella

Seattle-based neighborhood restaurant group Tutta Bella has named Alex Camara as president and chief operating officer.

 

Multi-concept operator SPB Hospitality has added Ellen Rockwell as EVP of people and culture and elevated Amanda Hyde to SVP of operations for Krystal. SPB’s portfolio includes Logan’s Roadhouse, Krystal Restaurants, Old Chicago Pizza & Taproom, J. Alexander’s, Stoney River Steakhouse and Grill, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant, ChopHouse & Brewery, AIA Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill and Seven Bridges Grille & Brewery.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners