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Marketing

Social media watch: Pizza, personified

If pizza were self aware, what would it think? More specifically, what would it tweet?

That’s precisely what Domino’s seeks to answer with its #ifpizzacouldtweet campaign, which looks inside the “mind” of the chain’s signature product.

Adding some quirk factor, the hashtag can be appropriated to a variety of holidays:

 

 

 

Or more casual occasions:

 

 

 

It also provides opportunities for engagement, giving followers the chance to add their own imagined pizza thoughts to the mix.

Social media scorecard:

Novelty: 5

Tweeting from the perspective of a menu item isn’t altogether unique, but here it’s done in a way that extends the fun beyond a single post, encouraging participation and likely gaining more traction than it would otherwise.

Imitate-ability: 8

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