If pizza were self aware, what would it think? More specifically, what would it tweet?
That’s precisely what Domino’s seeks to answer with its #ifpizzacouldtweet campaign, which looks inside the “mind” of the chain’s signature product.
Adding some quirk factor, the hashtag can be appropriated to a variety of holidays:
Or more casual occasions:
“It makes me sad when people don’t eat the crust. I know I shouldn’t, but I take it personally.” #ifpizzacouldtweet— Domino's Pizza (@dominos) October 7, 2015
It also provides opportunities for engagement, giving followers the chance to add their own imagined pizza thoughts to the mix.
Social media scorecard:
Tweeting from the perspective of a menu item isn’t altogether unique, but here it’s done in a way that extends the fun beyond a single post, encouraging participation and likely gaining more traction than it would otherwise.