Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals, the fiery redhead proved she could be just as cheeky as the bigger burger chain’s wooden-faced mascot.

On Wednesday, Wendy’s tweeted a photo of its new 4 for $4 Meal, which includes a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink.

 

 

Burger King rebutted the next day with a tweet showcasing its 5 for $4 deal—essentially the same deal with the addition of a cookie. The photo was captioned, “5 for $4, because 5 is better than 4,”—essentially asserting that it had out-cookied its mortal enemy.

 

 

Well played, your highness, but did you really think you’d have the last tweet?

When a fan egged on the fight, asking what Wendy’s was going to “[fire] back,” the chain responded with two gut-busting words: “edible food.”

 


 

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Trending

More from our partners