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Marketing

Restaurant marketing ideas and trends

Marketing

Resy's brand platform helps guests score hard-to-get restaurant reservations

 By Patricia Cobe on May 01, 2023

Reservationships gives diners access to insider intel and personalized perks, much like upgraded restaurant loyalty programs.

Marketing

McDonald's changes the name of a chicken sandwich and sales soar

 By Jonathan Maze on Apr. 25, 2023

The fast-food burger chain’s simple name change led to double-digit sales increases of the McCrispy Sandwich in the first quarter, proving again that branding matters.

Marketing

Sweetgreen launches two-tiered loyalty program

By Lisa Jennings on Apr. 24, 2023

Guests can choose between a free membership and a paid subscription with more perks to personalize their experience.

Marketing

6 marketers-turned-CEOs share how they made it to the C-suite

By Lisa Jennings on Apr. 19, 2023

Restaurant marketers bring to leadership a guest-first mindset, a certain fearlessness and an understanding that brand essence can include butt-burning sauce.

Marketing

Cannabis is now legal in many states, but restaurants are still celebrating 4/20 with marijuana-themed mash-ups

By Patricia Cobe on Apr. 18, 2023

Marketing Bites: Jack in the Box hops on the Pineapple Express; Fatburger rolls out cannabis-infused ketchup; Fuku feeds fried-food cravings; and more ways to satisfy the munchies.

Marketing

McDonald's is making several improvements to its burgers

By Jonathan Maze on Apr. 17, 2023

The fast-food chain is making a number of small changes to its Big Macs and classic Cheeseburgers, including a hotter sear and melted cheese, which the company believes lead to a big improvement in quality.

Marketing

Big KFC operator to roll out text message alerts

By Joe Guszkowski on Apr. 11, 2023

KBP Brands will start texting deals and updates to subscribers across all of its 847 locations.

Marketing

El Pollo Loco's revamped loyalty program gives members more to aim for

By Joe Guszkowski on Apr. 04, 2023

The new Loco Rewards has a tiered structure and more variety. It's part of a digital overhaul that also includes an upgraded mobile app.

Marketing

Noodles & Co. to give loyalty members a new reward every day

By Joe Guszkowski on Apr. 03, 2023

The daily perks will include discounts and free add-ons. It’s part of a trend toward more frequent giveaways from loyalty programs.

Marketing

Subway is bringing back its 'Footlong Pass'

By Jonathan Maze on Mar. 17, 2023

The passes cost $15 and give the sandwich giant’s loyalty members 50% off Footlong subs throughout April. It will be for sale starting on Tuesday. The fast-food chain will sell a lot more of them this time.

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