Marketing

Restaurant marketing ideas and trends

As March Madness begins, restaurants make a mad dash to snag fans

By Patricia Cobe on Mar. 02, 2023

Menu specials and deals are in the works to boost sales both on- and off-premise during the NCAA tournament.

Cracker Barrel intends to tout value with $5 to-go meals

By Peter Romeo on Feb. 28, 2023

The family-dining chain is also building its catering business through more aggressive sales efforts, with plans to hit the $100 million mark by July.

Marketing

McDonald's is expanding its Krispy Kreme test

By Jonathan Maze on Feb. 27, 2023

The fast-food burger chain will sell doughnuts at 160 restaurants in Louisville and Lexington and surrounding areas starting March 21. They will also be available through all channels.

Marketing

KFC ditches some items to make room for others

By Jonathan Maze on Feb. 22, 2023

The quick-service restaurant chain removed chicken wings and popcorn chicken from its menu to pave the way for new wraps and new versions of its chicken sandwich.

Marketing

Restaurant marketing is time-warping back to the future

By Restaurant Business Staff on Feb. 21, 2023

Restaurant Rewind: Old is new again as chains ranging from Outback to Wendy’s resurrect classic ad themes for another go. So where’s the beef in these new efforts?

Marketing