Marketing

Restaurant marketing ideas and trends

Dunkin’ customers lash out over new loyalty program

By Joe Guszkowski on Oct. 12, 2022

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

Chipotle’s Halloween Boorito promotion returns to restaurants in real life

By Lisa Jennings on Oct. 11, 2022

Ghosties and ghoulies are invited to dine in costume on Oct. 31 to earn a discounted burrito for $6, which is a dollar more than last year.

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Marketing

The inside story of Dunkin’s revamped loyalty program

By Jonathan Maze on Oct. 07, 2022

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

Marketing

Restaurant chains get nostalgic with their latest marketing efforts

By Jonathan Maze on Oct. 06, 2022

Marketing Bites: McDonald's "adult happy meals" sell well, guess who has the most QSR loyalty, something about Aaron Judge and Liquid Death.

Marketing

Dunkin’ renames and improves its loyalty program

By Jonathan Maze on Oct. 06, 2022

The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.

Marketing

Burger King dusts off an old jingle and reveals a new tagline

By Jonathan Maze on Oct. 06, 2022

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Marketing

Culver’s is bringing its cheese curd burger back this month

By Jonathan Maze on Oct. 05, 2022

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

By Jonathan Maze on Oct. 03, 2022

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Marketing