Produce reaches 'tipping point' on restaurant menus

MONTEREY, Calif. (August, 3, 2011 - The Packer)— In a summer brightened by new menu options at McDonald’s and Subway, plus the rollout of an easier-to-understand Dietary Guidelines icon, sellers came into the Produce Marketing Association Foodservice Conference riding a favorable tailwind.

“We’re at a tipping point,” PMA president Bryan Silbermann said as the 30th anniversary conference and exposition drew to a close July 31. “We are set for much higher demand for produce in the decade ahead. Restaurants are changing their menus, governments are supporting increased consumption of fruit and vegetables and suppliers are being more innovative.”

Even so, the industry doesn’t find itself in the promised land. But there were signs at the conference that more opportunities could emerge.

Read more on The Packer website: http://www.thepacker.com/fruit-vegetable-news/Produce-reaches-tipping-point-on-restaurant-menus-126666648.html


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