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Applebee's

Marketing

Applebee’s tries to lure millennials with hourlong video of grilling meat

The recording, one of many ASMR videos on YouTube, is intended to relax viewers and play up the brand’s comfort food offerings.

Financing

Casual-dining chains try buying their way to growth

Del Frisco’s acquisition of Barteca shows Wall Street’s willingness to accept more strategic deals, says RB’s The Bottom Line.

RMH Franchise operates 163 stores in 15 states.

The appointment of Thomas Song fills a gap in Dine Brands Global's turnaround team.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

The chain's improved performance is proof full-service chains are holding their own against fast casual, executives stressed.

Consumers are going big for breakfast, and crave-ability can drive sales.

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

Situations at Applebee's, Dunkin' and Darden will be true tests of some promising leaders' mettle.

A former McDonald's exec has joined the casual-dining chain.

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