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Casual dining's dominant brand is resurrecting proven strategies from the past in a bid to reclaim its personality and appeal.
The franchisor also plans to announce an acquisition within roughly the next year.
Shifting consumer demands have hammered the likes of Applebee's and Chili's, and their recovery is uncertain, says RB's The Bottom Line.
The former McDonald's executive will take the marketing helm at the casual-dining chain.
Acquisitions have made KBP Foods one of the largest and fastest-growing franchises in the restaurant business. But the key to absorbing the expansion has been a notion that harkens back to the earliest days of KFC.
But only on a limited scale—for right now.
‘Tis the season for sales draws that go beyond gift cards.
Operators hope to see a lot of green this Black Friday.
The chain’s Topped Steaks & Twisted Potatoes combo meals start at $12.99.
The chain has promoted its vice president of operations.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow